Pollo Up Case Study

Online Protein Shop

Overview

Pollo Up is a food startup specializing in ready-to-eat, cold-served chicken breasts, which can be enjoyed in a variety of flavors. As a co-founder and lead designer, my responsibility was to build the brand from the ground up, design the product experience, and create a cohesive branding system that resonated with a diverse audience looking for convenient, high-quality meals.

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Brand Development

Developed a comprehensive visual identity, including the logo, color palette, typography, and packaging design that conveyed the brand's playful yet premium nature. The branding needed to resonate with a wide range of consumers while maintaining a clear voice in a crowded market.
I crafted a distinct yet complementary identity for The Pantry to ensure it felt like a natural extension of Pollo Up’s main brand. This involved developing unique visual elements—such as logo, color palette, and typography—while maintaining a consistent tone and style that aligned with the parent brand’s playful, premium quality.

Seamless Product Experience

I designed the Pollo Up website and user interfaces with a focus on simplicity, functionality, and visual appeal. The goal was to create an online experience that aligned with the brand identity while offering a smooth shopping journey from browsing to checkout.
As Pollo Up’s products were ready-to-eat, I designed product packaging that was both functional and visually compelling. The design had to clearly communicate the product’s high quality and flavor variety while being practical for customers on-the-go.
Designed and implemented a user-friendly scheduling system on the website that allowed customers to select delivery dates and times that fit their schedules. This feature aimed to improve the customer experience by offering greater convenience and flexibility for those who wanted to plan ahead.
Developed a reward system that integrated into the e-commerce platform, enabling customers to accumulate points for purchases, referring friends, and engaging with the brand. This system was designed to encourage repeat purchases and foster long-term customer loyalty.

Explore Product Opportunities

Ensured that all brand materials—website, social media, packaging, and marketing—were cohesive, creating a unified brand experience that strengthened recognition and trust with the target audience.
I worked with my business partner to identify new market opportunities based on customer feedback and consumer trends. These collaborations led to the exploration of new product variants and packaging designs that could align with Pollo Up’s global brand image while meeting the unique needs of local markets.

Social Media

I handle every aspect of content creation and design for our social media platforms, from conception and design to development, establishing a strong and consistent brand presence. The introduction of Chicken Zai, a mascot I created, added personality and fostered deeper engagement with our audience. Through strategic content management and continuous adaptation, I built a cohesive online identity that reinforced our brand values and drove meaningful customer interaction.