Williams Lea Tag Case Study
Branding Materials
Overview
During the acquisition of Tag, a design and production agency, by Williams Lea, a global business support services firm, there was a critical need to consolidate and strengthen the company’s brand identity to improve its market presence, especially in the Asia Pacific region. The goal was to design a unified branding system and create user-centered digital assets that would enhance brand recognition and deliver a seamless user experience across various digital platforms.
Branding Guidelines
Challenge
The company faced the challenge of merging two distinct brand identities and creating a cohesive brand presence that would resonate in the market. As their digital designer, my challenge was to:
Help unify the brand identity
Redesign digital assets
Drive adaptation for global consistency
Result
The implementation of the Branding Guideline System had a profound impact on Williams Lea Tag’s market presence and internal collaboration. My work directly contributed to :
Streamlined Global Integration of Branding and UX/UI Design
Optimized cross-team brand alignment
Strengthened brand recognition across regions
Onboarding handbook and Templates
Creating a Capability Deck Framework
Creating a Template for Design Pitches
Creating a Handbook for Onboarding New Designers
Designing a wall mural for the new Hong Kong office
Before
After
In crafting the mural for our Wan Chai office, I aimed to capture the dynamic spirit of this bustling district while extending our embrace to the wider enchantment of Hong Kong. The Wan Chai District-Inspired wall mural not only transforms the physical space but becomes a reflection of WLT's creative identity. It acts as a testament to the company's dedication to innovative thinking, providing employees with an inspiring backdrop that fuels their creative endeavors.
Close up of the mural
Mockup
Conference room signages
