TransferWise Case Study

Dynamic Display

Designing a new service experience

TransferWise

About

TransferWise, which recently renamed itself Wise, is essentially an online account where you can send money abroad or get paid in other currencies, and spend abroad on their Wise debit card.  

Observation

This is a popular money transfer app, which I downloaded to play around for a bit. The experience I have left me with questions and hesitations along the way. Here are some of the key points:

-No product feature introduction

-No guides or tutorials

-Account signup right away with little understanding about what you can do with the app

TransferWise

#Interaction Design #Project Management #UI Design #User Research #UX Design

Overview

This is a personal development project to design a new service experience for an existing mobile app, TransferWise. TransferWise is a money transfer service that focuses on allowing people to send and receive money abroad cheaper and faster.

Goal

The goal is to design new service experience suggestions in order to enhance the current experience with more tailored services for the users including testing and implementing it. After looking at different adoption levels among different customer profiles, I then decided to focus on enhancing the experience of the onboarding flow. As the onboarding process is a very important stage that helps build confidence and trust while keeping the new users engaged.

Holistic Approach

Besides designing a solution, I also want to try managing the project from a business point of view. So I include a design process with defined design cycles, steps, estimated times, people involved, research needs, and techniques. Specifying details and needs for the project helps me visualize the overall process of what it takes to make changes happen.

Timeline

Year
20/06/2021

Giving users flexibility to customize what is relevant

  1. Find out what information is relevant by allowing user to select location first.

THE SOLUTION

New Onboarding Journey

2. Choose default currency

Old vs. New Home Screen

3. Customize trading currency

By adding an onboarding journey allows us to gather relevant information that we can display and recommend to users.

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