Me2You Case Study 2
Resource Sharing Platform
Me2You Pre-Launch Case Study
As a founding team member of Dory Tech, we designed Me2You, an award-winning resource-sharing platform in Hong Kong. It is a platform designed to connect our community, help distribute idle items and ultimately reduce waste.
As a key product designer, I helped shape the brand identity, streamline the MVP launch, and align marketing with product experience.
#Interaction Design #Logo Design #Product Design #UI Design #User Research #UX Design
Challenges
Shopping is very accessible and easy for consumers online and offline in Hong Kong. In a small city where space is very limited, the more people buy, the more products are being thrown away each day.
Hong Kong throws away 6.4 tonnes of waste every day, but how much of them are actual waste?
Motivation
Circular economy and reuse
Simple living & declutter movements
Create a positive impact in our society
My Role
Product strategy
Branding Design
Information Architecture
UI/UX Design
Wireframing & Prototyping
Usability Testing
Result
Successfully launched MVP in 4 months
Created a scalable design system with 40+ reusable components
Simplified onboarding screens, increasing first-session task completion from 55% to 85%.
Key Features
Innovative point system
Allow sharing between individuals, communities, companies and social workers
Hong Kong’s first digital certified NGO network (Apply, verify and donate)
Transaction all within in-app chat system
Awards
Me2You won Singapore Good Design Mark in three categories in 2021, including Sustainable Design, Experience Design and SG Mark Special Mention. Read more >
Me2You also won the Smart Living Partnership Awards in 2021 by etnet. Read more >
