Me2You Case Study
Growing Communities
Growing Communities.
Facilitating Meaningful Connections for Enhanced Societal Impact
Challenge
Low engagement with the "Circle" community feature.
High drop-off in the item posting flow.
Unclear UX affecting trade completion.
This case study highlights our transformative approach to expanding corporate community. By tailoring solutions to facilitators’ needs, we introduced innovative ways to participate, list and engage with corporate items. These enhancements have resulted in valuable partnerships with 43 NGOs and 21 organizations, solidifying our commitment to innovative solutions that drive positive change.
#Interaction Design #Logo Design #Product Design #UI Design #User Research #UX Design
Key UX Enhancement
Simplified Onboarding flow, adding in tutorials.
Added Verified account elements and application.
Simplified the steps for “Circle” administrators to promote and advertise within their “Circle”.
My Role
Data analysis
Conduct User Interviews
Branding Design
Information Architecture
UI/UX Design
Wireframing & Prototyping
Usability Testing
Results
114% growth in Daily Active Users
“Circle” Adoption increased from 10% - 65%
Posts per day grew 110%
Daily trades increased 125%
Explore Deeper Within our Ecosystem
Corporations, NGOs, and Communities donate and browse differently. To have them onboard means we need to delve into their needs, and exceed expectations.
User Activity Over Time
Based on our data, the following metrics suggest opportunities for enhancement:
Daily Active Users (DAU)
Number of items posted per day
Number of items traded per day
Underutilization of the "Circle" feature
Initial Product
Initially, the "Circle" feature was intended for community curation. However, its design is primarily tailored to individual users.
Create Circles
Anyone can create Public and Private Circles
Circle creator becomes sole admin
Admin has authority to delete posts and remove Circle members
Browsing Circles
Anyone can view and join any Public Circles
Individuals can post and share items within Circles
Private/ Staff Circles
Requests to join require manual approval by Circle admins
Circle members have the ability to "Invite" others to download the app and join the Circle
